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BtoB

Pair to provide daily Web efficacy service

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Reston, Va.--PC Data Online, Reston, Va., and Leading Web Advertisers, New York, Thursday announced a partnership to provide daily measurement of an Internet advertising campaign's delivery, as well as how much revenue the campaign is generating. The joint venture calls for PC Data Online to provide information drawn from its sample Internet population of 100,000 users, while Leading Web Advertisers contributes its ad monitoring service. The service will be available to marketers this spring.
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