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Palm launches campaign for two new handhelds

Published on .

New York--Carat Interactive debuted an online campaign for the launch of two new Palm handhelds—the Tungsten C and Zire 71. The campaign includes online ads, e-mail and a microsite. The Tungsten C, priced at $499, is Palm’s most powerful handheld to date, with 64 MB of memory and a six-hour battery life. The Zire 71, priced at $299, features a built-in digital camera, music playback and desktop media management capabilities.
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