×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

Palm launches campaign for two new handhelds

Published on .

Most Popular
New York--Carat Interactive debuted an online campaign for the launch of two new Palm handhelds—the Tungsten C and Zire 71. The campaign includes online ads, e-mail and a microsite. The Tungsten C, priced at $499, is Palm’s most powerful handheld to date, with 64 MB of memory and a six-hour battery life. The Zire 71, priced at $299, features a built-in digital camera, music playback and desktop media management capabilities.
In this article: