Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Palm launches major advertising blitz

Published on .

Santa Clara, Calif.--Palm Inc. has launched a new corporate positioning campaign that could surpass $100 million in worldwide billings. The hand-held computer manufacturer is attempting to recast itself as a developer of computer operating system software, akin to Microsoft Corp. The move comes just as corporations are beginning to eye wireless hand-held devices as a way to communicate with field sales forces. The campaign includes print, outdoor and television. An online strategy will be implemented at the end of this year.
Most Popular
In this article: