By Tanya Meyer
DURING THE HOLIDAY SEASON, CLEAR CHANNEL AIRPORTS, IN conjunction with ADRailUSA, introduced its airport escalator handrail advertising at Chicago's O'Hare International Airport—the second-busiest U.S. airport. The process works by installing ADRails' removable, glossy film onto escalator handrails. “Through these branded wrap displays at O'Hare Airport, we are able to place messages, ideas and experiences directly into the palms of thousands on a daily basis in a highly engaging environment,” said Pam Horn, national sales manager for CCA, in a press release. Sixteen branded rail ads were installed on Nov. 17 and appeared through Dec. 31 in O'Hare's three main domestic terminals, reaching passengers from Air Canada, American Airlines, Continental Airlines, Delta Air Lines, Lufthansa, Spirit Airlines, United Air Lines and US Airways. CCA, a subsidiary of Clear Channel Outdoor, currently oversees 200-plus global airport programs in contemporary display creation, with appearances in 32 of the top 50 U.S. major airport markets.
IN THE U.K., THE NEWSPAPER LICENSING AGENCY WON A controversial victory Nov. 26 over media monitoring service Meltwater News as High Court Justice Sonia Proudman ruled in favor of copyright protection for aggregated links from newspaper websites. Any business using a monitoring service must now obtain commercial licensing from NLA, which is owned by eight major U.K. newspaper publishers. Permission for an appeal, however, was granted. “Creating news content for the Web is a sub-stantial investment for pub-lishers. It's only right that they take a share when others are profiting from it,” said David Pugh, managing director of NLA, in a state-ment. Meltwater said in a statement that the company and its legal team “stand firmly” behind its objections to a required licensing agreement and hard-line fees and terms (up to £10,000 per year for headline, link and short text distribution). “The High Court ruling undermines the basic principles of the operation and use of the Internet.” In conjunction with the Public Relations Consultants Association, Meltwater filed for separate Copyright Tribunal proceedings—scheduled for next month—to put the new licenses under review.
EVANSTON, ILL.-BASED LEGACY.COM, AN online obituary and memorial site, launched a plug-in, mobile platform last month catering to the newspaper industry. The customizable site offers easy-to-navigate search tools to find recent obituaries. Features include guest book access, florist and charity Web links, contact information and maps to funeral homes. Users can also e-mail obituary information or share with a number of social media sites. “We identified the most-used features of our newspaper partners' obituary sites and integrated them into an easy-to-use mobile site,” said Stopher Bartol, CEO of Legacy.com, in a release. The St. Louis Post-Dispatch
and the Rochester
(N.Y.) Democrat and Chronicle
have already adopted the platform. Legacy.com is one of the 100 most-visited Internet domains, according to comScore, and networked with more than 800 newspapers throughout the U.S., Australia, Canada, Ireland and the U.K.