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Palm unveils ad campaign for Centro smartphone

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Sunnyvale, Calif.—Palm Inc. has rolled a new ad campaign, estimated at between $6 million and $10 million, for its new Centro smartphone.

The campaign, developed by Y&R, San Francisco, has the tagline, “It’s a Palm Thing.” It includes print, online and out-of-home ads and is designed to show how the Centro phone can be used as a social networking tool for business professionals and consumers.

—Kate Maddox

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