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BtoB

Panache, PointRoll form partnership for online advertising

Published on .

Los Angeles—Panache, an ad-insertion platform for video publishers, and PointRoll, a subsidiary of Gannett Co. that provides rich media advertising, announced a partnership to provide expanded online advertising opportunities. Under the partnership, Panache’s ad insertion platform will be used across PointRoll’s online advertising network, giving marketers expanded creative opportunities such as interactive rich media ads and synchronized in-page and in-video campaigns.
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