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BtoB

Panasonic kicks off new ad campaign for Toughbook

Published on .

Secaucus, N.J.—Panasonic Computer Solutions Co. has kicked off an ad campaign for its Toughbook laptop brand.

The campaign, called “Legally,” touts the durability and reliability of the Toughbook laptop in extreme conditions. The campaign includes print, online and out-of-home ads.

During September, more than 300 ads will appear in such heavily traveled commuter spots as Grand Central Station in New York and Montgomery Station in San Francisco.

The campaign was developed by the Sigma Group, Oradell, N.J.

—Matthew Schwartz

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