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BtoB

Paper trader, content company partner

Published on .

Boston--Two leading b-to-b companies in the paper industry have entered a strategic alliance. Information provider Paperloop Inc., San Francisco, will provide real-time news and information to traders on PaperExchange Inc. The deal underscores the growing importance of content in b-to-b exchanges, which after initial success processing transactions are struggling to add services and applications to remain relevant. The deal covers content from such sources as Pulp & Paper Week, Pulp & Paper Magazine, Pulp & Paper International, PPI Asia News and Pulp & Paper Forecaster.
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