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BtoB

Paramark takes off with AdPilot

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Sunnyvale, Calif.--Paramark Inc. announced Wednesday the launch of a new service called AdPilot, which it claims can make marketers more efficient in their Web banner advertising tactics. The service, which is purchased on a rental basis as an application service provider (ASP) product on the Internet, works in conjunction with ad-server companies such as DoubleClick Inc. to analyze the efficacy of different offers, graphics and images in campaigns.
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