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BtoB

Pardot gains Microsoft Dynamics CRM certification

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Atlanta—B-to-b marketing automation company Pardot has gained platform-ready certification from Microsoft Corp., for integration with Microsoft's Dynamics CRM sales enablement product.

The integration with Microsoft Dynamics will help bring marketing and sales departments into closer alignment with campaigns, and help automate lead qualification and nurturing, according to the company. Pardot also offers a plug-in for sales teams using Microsoft Outlook as their prime CRM application.

Pardot said more than 40 of its 400-plus customers are currently using the Microsoft Dynamics platform as their customer relationship management platform.

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