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Pardot launches reporting and analytics tools

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Atlanta—Marketing automation company Pardot, which focuses on small and midsize businesses, has introduced new reporting and analysis tools designed to show campaign effectiveness. The new reports track lead volume, lead activity in the funnel and revenue generated from a campaign, as well as such trends as content consumption popularity over time, the company said. The platform also allows marketers to automatically send reports at specified times to clients and key internal executives, Pardot said.
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