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BtoB

Pardot updates marketing automation suite

Published on .

Atlanta—Marketing automation company Pardot has updated its marketing platform for small and midsize companies with new features that include content tagging, enhanced CRM integration and deeper reporting. Pardot now allows users to tag any piece of content with keywords related to an account, campaign or event. The company also has added “opportunity syncing” for select CRM partners, which automatically merges information about a prospect between the CRM system and Pardots software. To more easily track nurturing programs, Pardot now enables users to click a link to review all prospect-nurturing activity and automatically calculates ongoing results.
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