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Pardot upgrades marketing automation platform

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Atlanta—Marketing automation company Pardot, which focuses on small-to-midsize businesses, has updated its platform with enhanced website personalization and landing page-building tools. The company's enhanced content builder lets users customize blocks of content on their website based on known prospect data such as job title, previous downloads or industry. The revamped Pardot landing page builder includes new, predefined templates with a drag-and-drop content builder to augment code-building by hand, according to the company. Other new features include a connection to event registration service Eventbrite to enable tracking and scoring live events, enhanced CRM data syncing and additional email performance reports, Pardot said.
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