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BtoB

Parent of ‘USA Today’ introduces Gannett Digital Media Network

Published on .

McLean, Va.—Gannett Co., publisher of USA Today, Thursday unveiled the Gannet Digital Media Network.

The network “ties together more than 100 digital communities with a combined reach of approximately 25 million people,” according to the company. It pulls together USAToday.com and the local sites of Gannett’s newspaper and broadcast properties, such as AZCentral.com and IndyStar.com. The network also makes use of Gannett’s PointRoll, a rich media advertising technology.

Josh Resnik is VP-general manager of the network.

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