BtoB

Two partners to deliver multichannel marketing

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Bethesda, Md.--MarketBridge, which develops vertical industry marketing programs for companies in financial services, health care, high tech, manufacturing and telecommunications, has selected Ventera Corp., McLean, Va., as its partner for marketing to and delivering solutions to Fortune 500 companies. The two companies will focus on delivering b-to-b Web channel marketing programs, telephone and Web marketing combinations and executive decision-support systems. MarketBridge will provide the technology infrastructure. Ventera, with clients such as Cable & Wireless, Citibank and the U.S. General Services Administration, will provide strategy, design and Web application development.
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