Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Six parts of your company that should be listening to social conversations

By Published on .

Once upon a time, says Jay Baer in his Convince&Convert blog (and giving credit for the thought to Radian6 CEO Marcel Lebrun), customer contact was centralized around the switchboard. When the phone rang you answered, because it was likely a customer or a potential customer on the other end of the line. Now, the calls are coming through online, via the "social phone.” Here, Baer cites the six critical areas of any company that must pay attention to discussions online via social media. READ MORE
Most Popular
In this article: