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BtoB

Passano to lead Ascend Media’s health care publishing business

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Overland Park, Kan.—Ascend Media is set to announce that William Passano will join the company to run its $40 million health care publishing business, which consists mainly of the Medical World properties Ascend acquired late last year.

An experienced health care media executive, Passano was most recently president of Jobson’s Education Group. Previously, he was the CEO of SCP Communications, which at the time included the Oncology Group and Cliggott Publishing.

Passano will start his new job as president of the Medical-Dental Division on July 18 and will be based in Jamesburg, N.J.

—Sean Callahan

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