Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


No patience for the ROI of social media discussion

Published on .

In his blog this week, Paul Dunay notes that Dell generated more than $2 million in sales from a Twitter-only offer. “How did they do it? With a coupon offer!” Dunay says he’s lost all patience with the discussion of how to track and measure lead gen coming from social media—a lot of it boils down to tried-and-true marketing tactics. Check out his blog to get some ideas.
Most Popular
In this article: