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No patience for the ROI of social media discussion

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In his blog this week, Paul Dunay notes that Dell generated more than $2 million in sales from a Twitter-only offer. “How did they do it? With a coupon offer!” Dunay says he’s lost all patience with the discussion of how to track and measure lead gen coming from social media—a lot of it boils down to tried-and-true marketing tactics. Check out his blog to get some ideas.
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