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BtoB

Patti Temple Rocks, Dow Chemical Co.

Published on .

What: VP-global communications and reputation

Where: Dow Chemical Co., Midland, Mich.

Why: Rocks leads Dow's corporate branding and reputation initiatives. This year, she continued to oversee Dow's "Human Element" campaign, which debuted in 2006 and demonstrates the company's commitment to developing technologies and products that help solve global problems. New TV, print and online ads show the connection between humanity and chemistry.

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