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Patti Temple Rocks, Dow Chemical Co.

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What: VP-global communications and reputation

Where: Dow Chemical Co., Midland, Mich.

Why: Rocks leads Dow's corporate branding and reputation initiatives. This year, she continued to manage Dow's "Human Element" campaign, which debuted in 2006 and illustrates the company's commitment to developing technologies and products to help solve global problems. The campaign won Best in Show at this year's BMA Chicago Tower Awards.
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