×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

Paul Pellman, Hoover’s Inc.

Published on .

Most Popular
What: Exec VP-marketing
Where: Hoover’s Inc., Austin, Texas
Why
: Pellman is responsible for Hoover’s branding and marketing. In the past year, he led a rebranding effort, created a new lead qualification system, increased Hoover’s online conversion rate and decreased its cost per lead. He also served as interim president of Hoover’s while the company conducted an executive search.
In this article: