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Paul Pellman, Hoover’s Inc.

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What: Exec VP-marketing
Where: Hoover’s Inc., Austin, Texas
Why
: Pellman is responsible for Hoover’s branding and marketing. In the past year, he led a rebranding effort, created a new lead qualification system, increased Hoover’s online conversion rate and decreased its cost per lead. He also served as interim president of Hoover’s while the company conducted an executive search.
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