Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


PBS expands agreement with Nielsen ratings service

By Published on .

Alexandria, Va.—PBS announced Monday that it has implemented a full-time Nielsen ratings service for the first time in its history.

With the service, PBS will be able to provide media buyers with demographic ratings for its more than 40 nationally distributed programs. Under the agreement, PBS programming, such as the PBS NewsHour, NOVA and Frontline, will be measured weekly. PBS has had a Nielsen contract since the 1980’s, but the new service expands the audience measurement from 12 sample weeks to 52 weeks a year.

“We continue to introduce new, innovative solutions to better meet our partners’ needs. The new Nielsen ratings service will provide current and potential sponsors with a detailed picture of the diverse audiences our programs serve,” Andrew Russell, senior VP of PBS Ventures, said in a statement.

Most Popular
In this article: