With the service, PBS will be able to provide media buyers with demographic ratings for its more than 40 nationally distributed programs. Under the agreement, PBS programming, such as the PBS NewsHour, NOVA and Frontline, will be measured weekly. PBS has had a Nielsen contract since the 1980’s, but the new service expands the audience measurement from 12 sample weeks to 52 weeks a year.
“We continue to introduce new, innovative solutions to better meet our partners’ needs. The new Nielsen ratings service will provide current and potential sponsors with a detailed picture of the diverse audiences our programs serve,” Andrew Russell, senior VP of PBS Ventures, said in a statement.