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'PC Magazine' to cut rate base to 700,000

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Chicago—Effective in January, Ziff Davis Media’s PC Magazine will reduce its rate base to 700,000.

A year ago, the magazine’s rate base stood at 1.225 million. It reduced that figure to 1.05 million in April before a controversy struck the publication and a circulation agent, Freebizmag.com, that led to the reclassification of about 260,000 subscriptions from "paid" to "analyzed non-paid."

PC Magazine’s chief competitor, International Data Group’s PC World, currently has a rate base of 1 million, although a spokesman for the company said that would be reduced to 850,000.

--Sean Callahan

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