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BtoB

'PC World' to launch 'Digital World'

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San Francisco--International Data Group’s PC World announced the launch of Digital World, a publication that will cover the convergence of PC, consumer electronics and mobile communications products.

Digital World will debut in October and be published bimonthly. With an initial estimated circulation of 125,000, Digital World will be polybagged with the newsstand editions of PC World at no additional cost to subscribers.

Earlier this month, Ziff Davis Media launched Sync, a magazine that also caters to people interested in the convergence of technology.

--Sean Callahan

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