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BtoB

Pedowitz Group offers marketing assessment tool

Published on .

Atlanta—Pedowitz Group, which provides lead-generation and marketing automation tools, has introduced a free online self-assessment tool that measures a number of marketing activities and reports on a company's progress in forecasting and generating marketing-sourced revenue. The Pedowitz Revenue Marketing Index Online Self-Assessment, based on a Lenskold Group lead-generation study, asks marketers to assess their activities in such areas as marketing performance metrics, marketing automation, marketing compensation and ROI tracking, then provides a “score” and list of recommendations. According to Pedowitz, the tool allows marketers to measure themselves against best-in-class revenue-marketing organizations.
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