Atlanta—Pedowitz Group, which provides lead-generation and marketing automation tools, has introduced a free online self-assessment tool that measures a number of marketing activities and reports on a company's progress in forecasting and generating marketing-sourced revenue.
The Pedowitz Revenue Marketing Index Online Self-Assessment,
based on a Lenskold Group lead-generation study,
asks marketers to assess their activities in such areas as marketing performance metrics, marketing automation, marketing compensation and ROI tracking, then provides a “score” and list of recommendations.
According to Pedowitz, the tool allows marketers to measure themselves against best-in-class revenue-marketing organizations.