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Penn Media rolls out Context Plus

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Mokena, Ill.--Penn Media, which operates a network of online publications, has rolled out a new search-based ad program called Context Plus. Under the program, advertisers can place ads of up to 75 words of text in newsletters and e-zines published by Penn, within 44 different content channels. The ad space is sold on a CPM basis, with pricing based on the targeted channels.
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