Tulsa, Okla.—PennWell Corp., publisher of Renewable Energy World International
, said it has entered into a joint venture with Shenzhen Dresche Exhibition & Planning Co. to become the international organizer of the annual Asia SOLAREXPO convention and exhibition in Shenzhen City, China. Under the terms of the agreement, PennWell also has the potential to become owner of the event.
For this December's event, PennWell will manage marketing and sales throughout the world, except in China. PennWell will also develop a conference around the event.
“This joint venture offers PennWell a unique opportunity to expand its presence in China and leverage our worldwide reach in renewable energy by bringing our international customers to the largest and fastest-growing solar market in the world,” PennWell President-CEO Robert F. Biolchini said in a statement.