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Pentax launches image campaign

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Las Vegas--Pentax USA announced a new tagline and positioning for its line of digital cameras.

The new tagline, “The official digital camera of the Internet,” launched Feb. 12 with a repositioning campaign in USA Today, It will be integrated into future print, broadcast and online advertising.

The branding and positioning was created by Della Femina Rothschild Jeary & Partners, New York.

--Kate Maddox

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