×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

Pentax launches image campaign

Published on .

Most Popular
Las Vegas--Pentax USA announced a new tagline and positioning for its line of digital cameras.

The new tagline, “The official digital camera of the Internet,” launched Feb. 12 with a repositioning campaign in USA Today, It will be integrated into future print, broadcast and online advertising.

The branding and positioning was created by Della Femina Rothschild Jeary & Partners, New York.

--Kate Maddox

In this article: