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BtoB

Penton acquires Nine Lives Media

Published on .

New York—Penton Media has acquired Nine Lives Media, which produces the online destinations MSPmentor, Talkin' Cloud and the VAR Guy. Financial terms of the deal were not disclosed. Nine Lives, which was founded in 2008, will become part of Penton's Technology Group, which publishes Windows IT Pro and SQL Server Magazine. “While Penton's Technology Group is largely focused on providing content to IT professionals and developers, Nine Lives focuses on the IT channel, a strategic audience that's shaping rapidly growing markets like IT services, managed services and cloud computing,” Penton CEO Sharon Rowlands said in a statement.
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