The moves appear intended to further Penton’s efforts to move beyond print advertising revenues. “Creating, engaging and measuring audience; developing the best online products in Penton’s 17 markets, and seeking new markets are critical strategies for Penton over the next several years,” Penton CEO Sharon Rowlands said in a statement. “Brad, Nino and Mike will play important roles in advancing the ball in these areas.”
Mehl was most recently VP at ThomasNet.com. Previously, he held positions at LexisNexis, CDNow and Time Inc. “Audience development is no longer just about collecting names,” Rowlands said in a statement. “It is about finding the right people at the right times with the right products.”
Tasca was most recently CTO of Meme Networks. Previously, he was director-Internet technology at Ziff Davis Media.
Hancock was most recently head of international sales for Reed Business Information. He will be based in London. “Penton has relatively light international penetration, so bringing Mike on board to give this some focus will yield upside,” Rowlands said in a statement. “His primary focus will be on targeting international companies looking to reach Penton’s markets in the U.S.”
Separately, Penton said that Blair Johnson is leaving the company. His position, VP-business development, has been eliminated.