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BtoB

Penton buys Nutracon conference

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Cleveland--Penton Media announced Monday that it has acquired Nutracon, a food industry conference, from Global Business Research, Stamford, Conn. Nutracon is a conference aimed at executives in the ``nutraceutical'' industry, which creates foods, drinks and beverages intended to produce health benefits such as lower cholesterol. The addition of the conference is intended to strengthen Penton's position in the natural products industry, where its acquisition of New Hope Natural Media in May, made the company a leading media player. Terms of the Nutracon deal were not disclosed.
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