New York—Four months after acquiring Farm Progress Cos. from Fairfax Media, Penton Media has announced a new structure for its Agricultural Group that integrates the recently added properties.
As part of the restructuring, five Farm Progress brands that overlapped with Penton's geographic coverage—Carolina-Virginia Farmer, Southern Farmer, Mid-South Farmer, The Farmer-Stockman and California Farmer—will be shuttered. Penton's Farm Industry News will be recast to cover technology for production agriculture. Eighteen positions were eliminated in the reorganization.
Audience development, technology and production support for the combined businesses will be consolidated under existing Penton operations.
“Our new organization isn't a Penton solution or a Farm Progress solution. It's a unified solution that leverages the industry's strongest brands to provide turnkey ease, efficiency and impact in every category for our users and marketers,” Penton CEO David Kieselstein said in a statement.
Penton will unveil the new structure to the industry at the National Agri-Marketing Association's Agri-Marketing Conference in Kansas City, Mo., in mid-April.