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Penton to convert 'Telephony' into 'Connected Planet'

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New York—Penton Media said it will revamp Telephony magazine and call the new product Connected Planet beginning with the September issue.

Telephony was first published in 1901. The new brand will serve an audience of service providers and enterprise users of telecommunications, IT, and mobile networking services. The new magazine will cover how the "combination of IT and pervasive networking technologies is transforming the way the world communicates, collaborates, shares/stores information, manages resources, and is entertained," according to a press release posted on the "Telephony Unfiltered" blog. “All of our research and our extensive conversations with key industry thought leaders, associations and manufacturers indicate that we're moving beyond the relatively straightforward telecommunications marketplace, into a new, completely connected realm," Wayne Madden, Penton Digital Media and Communications Division market leader, said in a statement.

Connected Planet will expand Telephony's communications coverage to examine how networked communications are affecting business communications, healthcare, government, education, manfuacturing and mass transit. Telephony Online, which attracts 160,000 monthly unique visitors, will continue to cover the communications industry and will house Connected Planet content. "We're excited to bring the expertise our editorial staff has in understanding networking technologies and services to a broader audience, with a much broader focus,” Carol Wilson, editor-in-chief of Connected Planet, said in a statement.

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