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BtoB

Penton, internet.com extend alliance

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New York--Penton Media Inc. and internet.com announced Wednesday that the companies have extended their alliance through November 2003. Under the terms of the agreement, both companies will continue to receive free promotion through each other's b-to-b media properties. For example, internet.com receives free ads in Penton's Internet World, and Penton receives free banner ads on internet.com. The two companies had a prior promotional alliance as part of the November 1998 purchase of Mecklermedia by Penton Media and the subsequent spin-off of internet.com.
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