Penton launches portal

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New York—Penton Media has debuted, a new portal for financial advisers and wealth managers, to serve readers and users of the rebranded Registered Rep. magazine (REP. as of the June issue),, Trusts & Estates and Trusts& The two publications are being rebranded with taglines built around the portal. REP. has the tagline, “The magazine for financial professionals.” Similarly, Trusts & Estates uses the tagline, “The journal for estate planning professionals.” “These moves were part of the plan to bring the brands closer together, and we believe this is one of the few times that seasoned and established print publications have become identified as units of a Web property,” said Warren N. Bimblick, Penton's senior VP-strategy and business development, in a statement.
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