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Penton Media acquires EyeTraffic Media

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New York—Penton Media announced it has acquired EyeTraffic Media, a marketing services agency based in Washington, D.C. Financial terms of the deal were not disclosed.

“Our senior team has felt for some time that a marketing services offering—including online lead generation for our clients—was a critical component of our growth agenda,” Penton CEO Sharon Rowlands said in a statement. “EyeTraffic forms the cornerstone of such an offering.”

George Assimakopoulos, EyeTraffic's CEO, will join Penton as VP-digital media services. He will report to Kim Paulsen, senior VP-marketing services.

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