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BtoB

Penton renames Jon Peddie Associates

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San Francisco—Penton Media announced it has changed the name of Jon Peddie Associates, which it acquired in 1999, to Penton Digital Media Research. The unit will continue to produce market research reports in the areas of digital media, consumer media technology, software and graphics. Its clients include graphics hardware companies, PC original equipment manufacturers and software applications developers. Penton positioned the name change as a reflection of a successful integration of the acquisition.
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