Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Penton’s New Hope Natural Media acquires NPIcenter

Published on .

Boulder, Colo.—Penton Media Friday announced it has acquired NPIcenter, an online information resource for professionals in the nutraceuticals, nutritionals, dietary supplements, cosmetics and food industries.

Financial terms of the deal were not disclosed.

NPIcenter will become part of Penton’s New Hope Natural Media, which covers the natural products industry.

NPIcenter’s flagship product is NPIcenter.com, which garners more than 400,000 visits from natural supply executives per month. NPIcenter also produces opt-in electronic newsletters, including “NPI Daily” and “NPIWatch,” a weekly.

—Matthew Schwartz

Most Popular
In this article: