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People & Accounts

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People moving:

Jim Casella to president-CEO, PennWell, Tulsa, Okla., to head the publishing company's Internet operations, based in Foster City, Calif., from COO, International Data Group, Boston.

Jeffrey Johnson to president-Florida operations, WestWayne, Atlanta, supervising the Tampa and Miami offices, from consultant.

Douglas Jeffries to CFO, Red Herring Communications, San Francisco, from VP-CFO, Alaris Medical, San Diego.

Bruce Baum to CFO, GES Exposition Services, Las Vegas, from exec VP-city operations for GES' Eastern U.S. and Canadian operations. He succeeds Mike Brown, who retired.

Mark Abrams and Jonathan Frattaroli to senior managing partners, Earle Palmer Brown, New York. Mr. Abrams had been a founding partner of Artustry, New York, and Mr. Frattaroli had been managing partner of EPB New York.

Chris Broderick to principal, BSMG Worldwide, New York, in addition to his current title of senior managing director, managing the agency's business marketing.

Betsy Sperry to managing director, Halloran Robertson & Associates, San Jose, Calif., from managing director of Anderson & Lembke, San Francisco, which recently merged with McCann-Erickson, San Francisco, to form McCann-Erickson/A&L.

Barry Briggs to exec VP, ZDNet, San Francisco, from VP-advertising sales and marketing.

Paul Walczyk to exec VP-general manager, BrannBlau-Baltimore, a unit of Brann Worldwide, from senior VP-director of client services, Blau Marketing, Baltimore.

Stacey Kanofsky to manager-corporate communications, DraftWorldwide, Chicago, from manager-corporate communications, J. Walter Thompson Co., Chicago. Accounts moving:

TradeOut.com, Ardsley, N.Y., to Greco Ethridge Group, Boston, as first agency of record for the Internet-based marketplace for businesses seeking to buy and sell excess inventory. Billings for the account are estimated at $10 million.

AIM Management Group, Houston, to The Richards Group, Dallas, to handle advertising for the mutual fund complex, from Deutsch, New York. Billings for the account are estimated at $10 million.

Multex.com to Doremus, New York, to handle advertising for the Web site targeting investors and financial professionals. Billings for the account are estimated at $10 million.

The American Bankers Association, Washington, to Earle Palmer Brown, New York, to handle marketing communications for the association's seminars, conferences and professional development programs. Billings for the account are estimated at $5 million.

Synchrony Communications to Hensley Segal Rentschler, both in Cincinnati, to handle advertising and electronic-commerce initiatives for the provider of Web-based customer relationship management software. Billings for the account were not disclosed.

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