InstallShield Software Corp., Schaumburg, Ill., to Partners & Simons, Boston, to handle advertising for the provider of software installation systems. Billings for the account are $2 million to $4 million.
The dictation division of Lernout & Hauspie, Burlington, Mass., to Gearon Hoffman, Boston, to handle advertising for the provider of speech and translation software and services. Billings for the account are $2 million to $3 million.
Stratus Computer, Maynard, Mass., to Donovan Group, Northborough, Mass., as agency of record for the provider of enterprise servers. Billings for the account are $1 million to $5 million.
Woods Equipment Co., Rockford, Ill., to Charleston/Orwig, Hartland, Wis., as agency of record for the manufacturer of agricultural, landscape and construction equipment. Billings for the account are estimated at $1.5 million.
The Gillette Co.'s stationery products group, Janesville, Wis., to Reed Sendecke, Madison, Wis., to handle business-to-business promotional marketing for the pens seller. Billings for the account were not disclosed.
Baumer Electric, Southington, Conn., to Martino & Binzer, Avon, Conn., to handle integrated marketing for the provider of precision sensing. Billings for the account were not disclosed.