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BtoB

People & Accounts

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The American Plastics Council, Arlington, Va., to Grey Advertising, New York, as agency of record for the plastics industry trade association. Billings are estimated at $24 million.

Adero to Hill, Holliday, Connors, Cosmopulos, both Boston, as first agency for the business-to-business Internet company. Billings are $15 million to $20 million.

NeuVis, Shelton, Conn., to Merkley Newman Harty, New York, as first agency for the e-business systems company. Billings are estimated at $18 million.

Salesforce.com, San Francisco, to Shugart Matson Young/Clear Ink, San Ramon, Calif., to handle integrated marketing for the Internet start-up. Billings are estimated at $10 million. Salesforce.com also signed Outcast Communications, San Francisco, to handle strategicc ommunications.

Birch Telecom to Sullivan Higdon & Sink, both Kansas City, Mo., to handle advertising for the telephone and Internet service provider. Billings are $7 million to $12 million.

mondus.com to Lowe Lintas & Partners, both New York, as agency of record for the b-to-b Internet marketplace. Billings are estimated at $5 million.

Industry to Industry chose Bronnercom, both Boston, as marketing and interactive agency of record. Billings were not disclosed, but Industry to Industry's communications budget will exceed $40 million.

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