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Larry Franklin to chairman-CEO, Harte-Hanks, San Antonio, from president-CEO, and Richard Hochhauser to president-COO, from exec VP-COO. Also, Frank Harvey to senior VP, Harte-Hanks Interactive, Woodstock, N.Y., from director-integrated health care, Hoffmann-LaRoche Ltd.

Mark Weiss to president-CEO, Rowland Communications Worldwide, New York, a new unit formed from Saatchi & Saatchi Business Communications, Fairport, N.Y., and Rowland Worldwide, New York. Mr. Weiss will retain his duties as president-CEO of Rowland Worldwide.

Dee Silfies to president, Exhibitor Magazine Group, Rochester, Minn., from VP-conferences and expositions.

Richard Marino to president, CNET, San Francisco, a new post, from president-CEO, International Data Group's PC World Communications.

Terri Holbrooke to president of the new corporate operations group of Ziff-Davis, New York, from president, ZD brand and market services.

Ronnie Cohen to exec VP-managing partner, Hawkeye Communications, New York, from president, AyerDirect, New York.

William McGorry to VP-communications group, Cahners Business Information, Newton, Mass. The group now includes the broadcasting and cable group, previously led by Peggy Conlon, now CEO, Advertising Council, New York.

Bob Stewart to senior VP, Reed Exhibition Cos., Norwalk, Conn., from industry VP-National Manufacturing Week and Quality Expo International trade shows.

Gina Rigozzi to senior VP, Golin/Harris International, Chicago, from VP in the health care group.

Dick Davis and Doug Goransson to senior VP-creative directors, Gearon Hoffman, Boston, from principals, Davis & Goransson, Boston.

Chris Preston to senior VP-creative director, Kerker Marketing Communications, Minneapolis, from senior VP-creative director, Martin Williams, Minneapolis.

Gwen Carlson to VP, The Townsend Agency, San Diego, from director-marcomm, ComStream, San Diego.

Kate Maddox to @dtech chairwoman and VP-online content, @dtech, Richmond, Va., from editor-interactive media and marketing, Advertising Age, Los Angeles.

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