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BtoB

PeopleSoft taps Yates for direct marketing

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Pleasanton, Calif.--E-business software developer PeopleSoft Inc. has chosen Yates Advertising as its direct marketing agency of record. San Francisco-based Yates will develop all of PeopleSoft's direct and online marketing programs. The move comes less than two weeks after PeopleSoft launched the PeopleSoft CRM Customer Interaction Center, a software platform intended to manage all points of contact throughout the customer acquisition and retention cycle.
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