×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

Peppercom develops PR measurement tool

Published on .

Most Popular
New York—PR agency Peppercom announced it has created a proprietary measurement tool called Business Outcomes that it says will evaluate the effectiveness of any PR, marketing or sales program based on a flexible algorithmic scoring system. Business Outcomes was developed in partnership with Goodmind, a market research and data analysis company. Peppercom said it can also be used to track and measure sales and marketing campaigns.
In this article: