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BtoB

Peregrine Systems kicks off global ad campaign

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San Diego--Software company Peregrine Systems Inc. launched a new global ad campaign Monday under the name "Frictionless business." The TV, print and Web campaign, developed by Marsteller Advertising, New York, is designed to build awareness of Peregrine's new brand positioning as the leader in helping businesses remove frictional cost from inefficient business processes.
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