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BtoB

Performics joins e-mail coalition

Published on .

Chicago--Online marketing services company Performics said it has joined the Network Advertising Initiative's Email Service Provider Coalition, a group formed in January to protect the appropriate use of e-mail as a marketing and business communications tool. "Performics' expertise and client perspective will provide our members with invaluable insights," said Trevor Hughes, executive director of the NAI. Other members include Digital Impact Inc. and DoubleClick Inc.
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