BtoB

Permission-based b-to-b e-mail averages $279 CPM

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Boca Raton, Fla.--This month’s average cost for permission-based, b-to-b e-mail is $279 per thousand, according to Worldata Inc. That’s up $1 from a year ago, according to the list company’s “List Price Index,” released Friday. “Consistency over the last four years not only indicates a stable market in this list category but also indicates that business-to-business e-mail may be at its peak,” the company said in its report. Worldata based the b-to-b information on about a dozen e-mail lists.
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