×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

Permission-based b-to-b e-mail averages $279 CPM

Published on .

Most Popular
Boca Raton, Fla.--This month’s average cost for permission-based, b-to-b e-mail is $279 per thousand, according to Worldata Inc. That’s up $1 from a year ago, according to the list company’s “List Price Index,” released Friday. “Consistency over the last four years not only indicates a stable market in this list category but also indicates that business-to-business e-mail may be at its peak,” the company said in its report. Worldata based the b-to-b information on about a dozen e-mail lists.
In this article: