Goldstone has steered the launch of several Hanley Wood titles, including the most recent, Digital Home Magazine. The quarterly (35,000 circ.), which debuted in April, reaches custom and production builders, architects and installers that work in the burgeoning installed digital electronics market. It also has a Web site and companion conferences.
"It's a holistic approach," said Goldstone, whose magazine portfolio includes 24 construction-related b-to-b publications, including the flagship Builder.
Hanley Wood formalized its investment in innovative thinking a few years ago with the launch of its Idea Factory, a periodic gathering of publishers and editors to brainstorm on new ways to capitalize on Hanley Wood's main construction markets and subsectors. For instance, the idea for El Nuevo Constructor, a Spanish-language title that serves the growing market of Latino-owned construction companies, was originally proposed during an Idea Factory session.
"Employees want to work in an organization where they know their voices can be heard and [their] ideas can be moved fairly quickly," he said.
Goldstone added the company strikes the right balance between growing organically and through acquisition. In the past year, Goldstone's division launched Digital Home Magazine, the Digital Home Conference, Residential Developer and the Residential Developer Conference, while Hanley Wood purchased the Presidential Seminar, an annual event that targets construction executives. -M.S.