Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Peter Hoyt, Executive director, In-Store Marketing Institute

Published on .

Hoyt has been an aggressive pioneer in generating revenue from the target audience. He created the In-Store Marketing Institute, a paid membership organization for consumer marketers that share best practices and research on point-of-purchase marketing. The initiative has been so successful that Hoyt Publishing now does business as the In-Store Marketing Institute.
Most Popular
In this article: