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BtoB

Peter Hoyt, President, Hoyt Publishing Co.

Published on .

Peter Hoyt
What: President
Where: Hoyt Publishing Co.
Why: In addition to overseeing a suite of b-to-b media products focusing on “point of purchase” markets, Hoyt is executive director of the In-Store Marketing Institute, which now has 3,000 members from the retail, manufacturing and advertising sectors. Membership includes access to a Web site that features a library of about 20,000 images of point-of-purchase and other retail displays. Hoyt calls the institute “an answer to the limitations of print.”
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